Fintech and digital-asset companies whose next audience is in the Chinese-speaking market.
Particularly when that audience is institutional: asset managers, family offices, banks and corporate treasuries. Most have a clear story in English, but not yet the local team, network or media presence to tell it in Chinese.
We work in Chinese as your narrative partner, with one team covering strategy, media and monitoring.
Narrative strategy
Your positioning, adapted for Chinese-speaking investors and institutions: how they frame your category, which questions they ask first, and which terms carry weight. Ongoing monitoring of how your project is discussed in local media and communities sets a baseline and shows when the strategy needs to move.
Media and executive visibility
Pitches start from industry issues, not product announcements. Your executives' views on the topics journalists already cover go to financial press and Chinese-language industry media, and we secure interviews.
Thought leadership and events
Articles and issue briefs built around industry questions rather than product promotion. Major conferences in Singapore and Hong Kong become moments for interviews and media briefings.
Crisis management
Negative narratives in local media and communities often reach Western teams late. Early flags, prepared responses and direct handling of media enquiries keep your position heard where the story is spreading.
A loop, not a campaign.
We start by monitoring how your project and category are discussed in Chinese media and communities. We match your story to the journalists and outlets whose beats it fits, and shape the narrative for each outlet's angle and audience. Then we monitor again to see what changed, and the next round starts from there.
Most partnerships start with a pilot of three to six months to test how your narrative lands in the market.
From there, we build a longer-term partnership, with scope and timing shaped around each project's goals and stage.
Our work is narrative and visibility. We don't raise capital or promise investment outcomes.
Podcast sponsors and partners
HashKey Chain · HashKey Group · dYdX · GOAT Network · Supra · DeAgentAI
Media partner
DevConnect · ETHGlobal · Consensus Hong Kong · Bitcoin Asia